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Digital Marketing Executive 

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  • Date Listed19/06/2019
  • Location
  • Advertised ByPrivate
  • Job TypeFull-Time

City Education Group is seeking a Digital Marketing Executive to work as part of the Group Marketing team within a busy private education provider.

Reporting to the Group Marketing Director, the successful candidate will assist in the delivery of the digital and social strategy of the organisation.


Key Tasks:

• Manage all online activity - traffic acquisition, sales, conversion, retention, reporting

• Manage social media presence across the Group portfolio, including regular planned and reactive updates

• Manage and update Group website content and focus on user experience and SEO management

• Create digital collateral and a library of images and videos for use

• Manage Google Ads accounts and leverage campaign activity across a range of paid and organic channels

• Research growth opportunities (B2B offering, Events)

• Create meaningful digital reports to assist strategic planning

• Provide insight into marketing trends to keep strategies up to date

• Other marketing tasks as required


Requirements:

• A recognised and recent digital marketing qualification

• Experience in digital marketing, ecommerce, and social media management.

• Working Knowledge of Adobe Creative Cloud or similar for image creation, photo and video editing

• Working Knowledge of ad serving tools

• Working Knowledge of web analytics tools

• Fluent spoken & written English

• Skills in creative content writing

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• Excellent influencing and stakeholder management skills

• Commercially focused and numerate.

• Excellent understanding of best practices as well as appropriate legislation such as GDPR, and relevant elements of the Sale of Goods Act


Apply by emailing your CV and a cover letter outlining your suitability to theteam@citygroup.ie



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