Social Media & Marketing Executive

Manage daily posting and scheduling across Instagram, Facebook, TikTok, and Pinterest to maintain a consistent, premium, and recognisable brand presence.
Create engaging content, including product photography, reels, carousels, and stories, showcasing new collections, bespoke pieces, engagement and bridal ranges, and in-store promotions.
Develop and maintain a monthly content calendar that aligns posts with collection launches, promotions, and key gifting dates such as Valentine's Day, Mother's Day, Black Friday, Christmas, and peak engagement and wedding seasons.
Plan and run paid social and search campaigns through Meta Ads Manager, TikTok Ads, and Google Ads to drive footfall, consultation bookings, online sales, and conversions.
Monitor and respond to comments, DMs, and online reviews promptly to build positive customer relationships and protect the shop's reputation.
Design digital marketing materials such as promotional banners, email headers, lookbooks, product graphics, and social creatives using Canva or Adobe tools.
Send regular email newsletters featuring new arrivals, exclusive offers, gift guides, loyalty rewards, and upcoming events using tools like Mailchimp or HubSpot.
Manage and grow the customer loyalty and VIP client programme, promoting sign-ups across social, online, and in-store channels.
Build relationships with local influencers, stylists, bridal and lifestyle bloggers, and media to coordinate gifting, collaborations, and PR opportunities, and secure features and reviews.
Support the online store by updating product listings, descriptions, and imagery to ensure accuracy and a high-quality customer experience.
Analyse social, website, and email performance using platform insights and Google Analytics, and produce monthly reports with key metrics and recommendations.
Keep the shop's Google Business Profile up to date, including photos, opening hours, services (such as repairs, resizing, and bespoke design), and seasonal updates, to support local search visibility.
Help plan and promote in-store events, collection launches, trunk shows, and styling evenings to drive engagement and footfall.
Work with store teams to capture in-store photos, videos, customer testimonials, and user-generated content, including engagement and gifting moments with customer consent.
Track marketing spend against budget and flag results that perform well or need adjustment.
Source and brief external suppliers such as jewellery photographers, videographers, models, or print partners when needed.
Ensure all content follows brand guidelines for tone, look, and messaging, reflecting the quality and craftsmanship of the products across every channel.
Support the Manager with ad hoc duties as required.

Working Hours: 39 Hours Per week
Annual Salary: €36,605.00
Company Name: Mc Callions jewellers
Job Location: Crossview House, Port Road, Letterkenny, County Donegal, Ireland, F92T2WX
Start date: 14/12/2026