Digital Marketing Executive

The Digital Marketing Executive plans, delivers and reports on digital marketing activity for Opus Web Design and its clients, helping businesses grow through search, digital media and paid channels.

40 hours per week
Based in Cavan Digital Hub, Kilmore Business Park, Dublin Rd. Cavan, H12PD82

Key Responsibilities

Title : Digital Marketing Executive
Key Responsibilities
● Develop and execute data-driven social media marketing campaigns across
LinkedIn, Facebook, Instagram, TikTok, and other relevant digital platforms to
strengthen brand visibility, audience engagement, lead generation, and client
acquisition.
● Plan, manage, and optimise integrated social media campaigns for Opus Web
Design and its assigned client portfolio, aligning campaign objectives, audience
segmentation, creative direction, messaging, budgets, and performance targets
with broader digital marketing strategies.
● Conduct comprehensive audience, competitor, and market research to identify
emerging social media trends, customer behaviours, content opportunities,
competitor positioning, and platform-specific growth opportunities.
● Develop and maintain structured social media content calendars, coordinating
campaign themes, promotional content, educational material, client success
stories, industry insights, seasonal campaigns, and platform-specific content
formats.
● Create and refine compelling social media copy and creative briefs for organic
and paid campaigns, ensuring messaging consistently reflects brand positioning,
tone of voice, service propositions, and target-audience requirements.
● Manage paid social media advertising campaigns through relevant advertising
platforms, including Meta Ads, including campaign setup, audience targeting,
budget allocation, bid optimisation, creative testing, conversion tracking, and
ongoing performance optimisation.
● Implement A/B testing across advertising creatives, headlines, calls-to-action,
audience segments, formats, and campaign objectives to improve engagement,
conversion rates, and return on advertising spend.
● Monitor and analyse social media performance metrics including reach,
impressions, engagement rate, follower growth, click-through rate, cost per click,
cost per acquisition, conversion rate, lead quality, and return on ad spend to
identify performance trends and optimisation opportunities.


Requirements

- 1–3 years' experience in a digital marketing role (agency experience an advantage)
- Working knowledge of Google Ads, Meta Business Suite, Google Analytics and SEO fundamentals
- Strong writing skills and attention to detail
- Comfortable managing multiple client accounts and deadlines
- Confident communicating results to non-technical clients

Desirable

- Experience with WordPress or similar CMS
- Email marketing platform experience (e.g. Mailchimp)
- Certifications in Google Ads or Analytics